User perception

To validate our approach on the market we have interrogated you and developed the concept of SPI (Statistical Persuasion Index).

This index measures the potential of one product/ingredient toward you as Pet Parents. i.e we have to be able to explain in one sentence what is/are the health benefits of one product/ingredient you didn’t know anything about at first.

If you are willing to buy; this is what represents the SPI!

Let’s see the results below:

Click here to participate in the survey

Global 73% are willing to buy the product

82%
Will buy for the health benefit
of these ingredients.
36%
Didn’t know The health benefits of any of
these Ingredients before.
75%
Were convinced by the health benefits.
This is the Global SPI.

EU 60% are willing
to buy the product

50%
Will buy for the health benefit of
these ingredients.
57%
Didn’t know The health benefits of
any of these Ingredients before.
75%
Were convinced by the health benefits.
This is the Global SPI.

North America 83% are willing to buy the product

80%
Will buy for the health benefit of
these ingredients.
27%
Didn’t know The health benefits of
any of these Ingredients before.
75%
Were convinced by the health benefits.
This is the Global SPI.